May 27, 2011

What's Hot: Swimwear Trends for 2011

As the temperature soars, it’s time to break out your swimwear and cool down by hitting the beach, pool or simply sunbathing in the park.
If you want to stay on-trend in the swimwear stakes, whether you plan to catch some rays at a local beach, or somewhere totally tropical, take some inspiration from the swimwear fashion trends of 2011.

Vintage Inspired Swimwear

Take a cue from the 1950’s (think Marilyn Monroe and Jayne Mansfield) and opt for vintage inspired swimwear pieces that look set to be popular in 2011 and beyond.
Whether you want to look sophisticated, sultry or glamorous, a vintage styled piece of swimwear can help achieve your desired look. Vintage lace has been popular on the catwalks as well as the high street and this trend has extended to swimwear as well. Lace bikinis and swimsuits are making an appearance online, and on the high street, so keep your eyes peeled. Also look out for vintage patterns, such as nautical stripes, gingham checks and hawaiian prints.
When it comes to shape, one-piece swimsuits with cinched-in waists and high waisted bikini bottoms are both ideal. Sweetheart necklines and halternecks are ideal for the top half.

Crochet Bikinis

Staying on a vintage theme, crochet is another fabric which makes a nod to the 1970’s. Crochet bikinis and swimsuits are making an appearance so it shouldn’t be too difficult to find one to suit.

Ruffled Swimwear

Ruffles are another feature that have become popular in the fashion stakes and swimwear is no exception.
Ruffled swimsuits and bikinis add a feminine feel and this is an easy trend to incorporate into your swimwear. Ruffled swimwear tends to be simple and straightforward in the remainder of their design with the ruffles taking centre stage.

One-Shoulder Swimwear

One-shoulder bikinis and swimsuits are back with a bang with even more of a focus on the shoulder strap through embellishing and colour. Look out for one shoulder swimsuit and bikinis with on-trend statement straps if you want to take a fashion forward step to the beach.

Cut-away Swimwear

Cut-out swimwear, or monokinis, have been high on the fashion radar for quite a while and this is a trend that looks set to continue.
Available in a variety of styles, colours and patterns these in-between pieces of swimwear offer the best of both worlds.

Printed Swimwear

If you haven’t already noticed, it’s all about prints when it comes to swimwear. From bold, futuristic prints to ethnic inspired patterns and colours, look out for some printed swimwear pieces to see you safely throughout the warmer weather.

Jennifer is a part of the digital blogging team at who work with a growing number of retail brands. For more information about me, or to keep up to date with the latest in retail news, check out my posts at or visit my Twitter account, @shoutingID.

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